Vodafone Idea has launched a new campaign which highlights how people in India are using 4G during the Covid-19 lockdown.
The Ad is light-hearted and sheds light on the many creative ways 4G connectiom has shaped people’s lives during this time.
The campaign, called ’#ApnoKeSaath’ shows how people are not only using 4G for education and to work from home, but also to learn new skills and languages and also maintain connections with loved ones who are physically apart.
“Brand Idea believes that mobile telephones can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others,” said Kavita Nair, chief brand and digital transformation officer at Vodafone Idea.
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