YouTuber Omar Aburob tells us why his content has gotten him over 1 million subscribers, and how he doesn’t take any nonsense from anyone. The YouTuber began his social media career as a hobby, posting video content on raw reviews of latest news and has is now a popular name in the Arab community. Find out Omar’s journey on becoming a well-known name online and what he is planning on doing next!
In short, tell us who is Omar Aburob and describe yourself in 3 words
OA: I’m an engineering student trying my best to balance my life between social media and studies. I do satire commentary on Youtube and my content reflects who I am. I’m not sure about 3 words but I would say I am your average university student hustling on the side.
Tell us in detail how you got into the world of content creating
OA: The idea of creating content was always on my mind. Ever since I was 14 years old, my friends would always tell me to get on social media because I used to create content for the people I knew on my private social media accounts. My brother eventually got on to socials, and made huge numbers – he talked me into it and said I should try out the field.
So in June 2020, I started my social media journey. I tried a lot of different content before I got where I am today. I’ve tried vlogging, challenges content, gaming, and reactions before getting to commentary and finding my passion.
Where do you get your ideas from when creating a video?
OA: I’m always on the lookout for trendy content. I mostly talk about trendy topics and if I find the content negative in any way, I call that out and explain to my audience how it’s wrong. For example, my latest video was about the TikTok app getting blocked in Jordan. I pointed out TikTok’s harm to the normal user and then proceeded to explain why countries are moving to block the TikTok app.
I believe there will always be harmful content on social media and there needs to be a voice that corrects that. My followers also forward me videos they think I should talk about.
What is your goal with YouTube? You have 1M subscribers so what’s next?
OA: My goal is to be the top in my field, and become the biggest commentary channel on Arab Youtube. I’m not aiming for a number – whenever a trendy topic comes up or something huge happens; I want people’s first instinct to come onto my channel for the latest summary.
Tell us about a video you are most proud of shooting and why? What was it about? How well did it do online?
OA: I never upload a video I’m not proud of. But let’s talk about my latest video which was about the ban on the Tiktok app. I tried to scoop everything there’s to know about how harmful TikTok is. From their data collecting algorithm, how TikTok fyp is processed from the huge amount of data they collect from their users, and how bytedance was originally an AI research company before they designed Tiktok which gave them their edge when it came to making personalized fyps that are designed to cause addiction.
TikTok is based on intermittent reinforcement. It’s the same design used in casinos to make them super addictive. I also included Tiktok’s harm on your dopamine receptors and the idea of instant rewards and how it affects your whole life. Thankfully, the video is performing really well.
What other creators are you inspired by?
OA: My first inspiration was my brother, Ahmad Aburob. He convinced me to try out social media and seeing how hard he works creating content really inspired me. The guy has an eye for details and studies every single aspect of his content.
Why do you think people like your content? What is it about you that makes you unique?
OA: Well, I call out the rubbish. When it comes to commenting on other creator’s videos, I give the audience my full honest opinion. If it’s harmful, I still call it out while disregarding my personal connection with the YouTuber.
I believe people like my content because I basically speak their thoughts out loud. I give the audience what they want to know and hear. My content differs from other creators in many ways. I like to present my content in a rather quiet and less energetic manner than the rest of the creators because that’s how my personality really is. I think people enjoy how chill my videos are, no shouting no screaming, just a university student they relate to, giving his honest opinion on online content.
Did you always want to be a YouTuber? What did/do your parents want you to do and what would you have done if you weren’t a YouTuber?
OA: I used to create content on my private social media accounts and had really good feedback from my friends and schoolmates. A few friends even suggested I take it public but I couldn’t take the step. Eventually, as I’ve mentioned before my brother convinced me to start. My parents didn’t really force their opinion on me, career-wise. I had full control of what I wanted to major in and I chose industrial engineering. If it wasn’t for Youtube I guess I would be working in an 8-5 in some engineering firm.
What is one piece of advice you wish someone told you before you started off as a YouTuber?
OA: Honestly, no piece of advice could’ve helped me. I believe content creation is about the journey. Every video you shoot and edit helps you get closer to what you’re passionate about. Every step of the journey teaches you something new. I believe every YouTuber has his own journey and story he learns from every step of the way. The field is purely based on creativity and hard work, and that can’t be taught it needs to be experienced. However, I do believe knowing more about the algorithm and how Youtube works could’ve helped me a lot in the beginning, but I’m glad I learned it on my own.
What is one piece of advice that you would give aspiring YouTubers who are fans of yours or follow in your footsteps?
OA: Work on finding your passion. Try out different content until you find what you’re passionate about. Once you do find your passion, work on consistency. Stay humble throughout the journey as growing an ego will destroy everything you built. At any point, you need to be able to point out your content’s weak points and learn how to fix them. Your content isn’t always perfect and could always use improvement. Always accept criticism and make the best out of it.
Tell us something exciting that’s coming up for you that no one else yet knows
OA: I’m currently working on my 1 million celebration video. I can’t spoil the surprise but I can tell you it’s never been done before. It’s gonna be huge.
Also, I have 2 new channels coming up soon!!
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