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Snapchat is a popular social media platform that allows users to share photos and videos that disappear after a short period of time. One Snapchat feature that has gained popularity over the years is Geo-filters. Geo-filters are location-based filters that can be added to snaps to show where the snap was taken. Businesses can use Geo-filters to promote their brand and increase brand awareness. In this article, we will show you exactly how brands can use Snapchat Geo-filters for brand awareness.
Create custom Geo-filters
Businesses can create custom Geo-filters that feature their brand’s logo, product, or tagline. The custom Geo-filters can be used in a specific location or during a specific event. For example, if a business is hosting a grand opening event, it can create a custom Geo-filter that promotes the event and its brand. When users take snaps at the event and use the custom Geo-filter, it will help increase brand awareness.
Collaborate with influencers
Businesses can collaborate with influencers to create custom Geo-filters that promote their brand. Influencers can use the custom Geo-filters in their snaps and stories, which will help increase brand awareness and engagement. Collaborating with influencers can also help businesses reach a wider audience and increase their social media following. If you are wondering which influencers you should choose and how to reach them, ITP Live is one of the leading Influencer marketing agencies in the region, Click here for more information.
Use Geo-Filters In Sponsored Posts
Businesses can use custom Geo-filters in their sponsored posts to promote their brand. For example, if a business is promoting a product, it can use a custom Geo-filter that features the product and the brand’s logo. When users take snaps and use the custom Geo-filter, it will help increase brand awareness and engagement.
Encourage customers to use Geo-filters
Businesses can encourage their customers to use custom Geo-filters when they visit their stores or attend their events. This can be done by promoting the custom Geo-filter on social media or offering incentives, such as discounts or giveaways, to customers who use the custom Geo-filter. When customers use the custom Geo-filter, it will help increase brand awareness and engagement.
Monitor and analyze the performance
Businesses should monitor and analyze the performance of their custom Geo-filters to determine their effectiveness. Snapchat offers analytics tools that allow businesses to track how many users are using their custom Geo-filters and how many views their custom Geo-filters are receiving. This information can help businesses adjust their strategy and improve their custom Geo-filters for better brand awareness and engagement.
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