ITP Gaming is delivering a series of activations across the MENA region to mark the collaboration between K-Pop band BTS and the leading mobile game Garena Free Fire.
The main activation consists of a pop-up at the bustling Riyadh Front shopping and entertainment district in the Saudi capital, featuring a series of activities relating to the band and their involvement in the game from 24th March to 2nd April.
The free activities are open to the public and will include an interactive photo booth that lets people put themselves in the game’s setting alongside the K-Pop superstars, a spinning wheel with a chance to win limited edition Free Fire x BTS merchandise, and a gallery wall with never-seen-before hand-drawn costume designs from the BTS members themselves.
The partnership will see a series of in-game costumes and collectibles themed around the band, as well as custom emotes and hidden artwork for fans.
ITP Gaming is also organising similar activations in two other major MENA markets, Egypt and Morocco, to mark the one-of-a-kind collaboration.
Free Fire is a mobile battle royale game developed by Garena. In 2019, 2020, and 2021 it was the most downloaded mobile title globally.
Korean music group BTS is one of the world’s most popular bands and was the top-selling artist of 2020 and 2021.