Do you re-call her wearing the same kind of outfit these days? We sniff an Influencer Marketing strategy.
Call her the Queen of influence. If there is anything we talk about excessively on ITP Live, it is about ‘The Power of Influence’, and thus Kim’s newest launch is so very relevant.
Kim Kardashian, with the help of her Mom-ager Kris Jenner has practically ticked all boxes of gaining publicity. This publicity not just works in the favor of PR, but also brings in huge checks – and now she’s bringing her all-in-one mentality to her shapewear company Skims.
We suspect her wearing the same kind of bodysuit (made by Balenciaga and not her brand) is a subtle hint towards her newest drop. They look similar, they’ve got the Kim silhouette around them and if that doesn’t influence the youth – the fact that it is similar to what Kim wears will definitely drive sales. This is how the Influencer industry works, by the nature of it.
The ‘All-In-One collection’ is the company’s newest launch. If you would have noticed, she’s been wearing a lot of the same kind of body suits for all major events. Yes, we’re taking about the one below.
Started at the MET, this tight body suit look paved its way into to the Saturday Night Live Show, People’s Choice Awards and now into Skims newest line.
Marketing strategy maybe?
The recent string of Skims attire doubles as both inner and outerwear, and became available on the Skims website on Tuesday, serving as a “second skin” feel for fans of the brand.
The new products include the All-In-One One Shoulder Onesie, All-In-One Strapless Onesie, All-In-One Scoop Neck Long Sleeve Onesie, All-In-One Scoop Neck Onesie, All-In-One Mock Neck Sleeveless Onesie, and All-In-One Long Sleeve Mid Thigh Onesie—all of which range from $88 to $128.
The cozy new looks from Kim are described by the brand as ‘ultra-flattering on every body’ and ‘the most innovative update to our signature shapewear yet.’ Available online here.
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