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Linkedin Update: How To Master The Algorithm

LinkedIn released an infographic that detailes the best practises for success, read it beolw

by Majid Al-Husseini

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Linkedin Reveals Best Practices For Success On Platform

Looking for strategies to increase your LinkedIn audience and optimize the performance of your content within the app? Many professionals who use social media are looking for an alternative platform amid the changing Twitter landscape. LinkedIn, which continues to set records for in-stream engagement, has emerged as an effective substitute for some communities.

There is also a lot of potential to reach a large audience and align yourself, or your business, with specialized conversations and topics as LinkedIn continues to add thousands of new users each day (LinkedIn has added 80 million new members in the past year).

LinkedIn Infographic

This infographic might be useful. The Creativity and Innovation Network has published some new findings on important LinkedIn algorithm recommendations based on an analysis of 2,000 posts published in the app between February and March of this year, building on research conducted by LinkedIn expert Richard van der Blom last year.

LinkedIn Infographic Notes & Takeaways

Here are some notes LinkedIn influencer Dominique Hoppe offered to have a more effective LinkedIn marketing strategy after following the infographic:

𝐒𝐢𝐱 𝐦𝐚𝐢𝐧 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬:

1. Don’t mention more than 15 accounts per post.
2. Max 10 emojis per post. Not more than 4 per line.
3. Text between 1200 and 1800 characters.
4. Answer comments within 12 hours.
5. Generate engagement within the first 90 minutes.
6. Don’t change your post during the 10 first minutes after publication.

𝐈 𝐮𝐬𝐞𝐝 (𝐚𝐧𝐝 𝐰𝐢𝐥𝐥 𝐮𝐬𝐞) 𝐭𝐡𝐞𝐦 𝐚𝐥𝐥 𝐡𝐞𝐫𝐞:

1. Only 1 account was mentioned (Others will be mentioned in comments😊)
2. Only 7 emojis are used in this text
3. 1367/1621 characters
4. I will answer comments asap and within 12 hours.
5. I will be glued to my account and as active as possible for 90mn after publication
6. No matter what I won’t change a thing at least for 10mn (hopefully there will be nothing to change 😱).

O𝐭𝐡𝐞𝐫 𝐭𝐢𝐩𝐬 𝐲𝐨𝐮’𝐥𝐥 𝐟𝐢𝐧𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐟𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜:
 
1. Published on Tuesday morning after 08:00
2. Infographic in pdf.
3. Only 3 hashtags
4. I will not comment on the post at first but will react to comments.
5. I’m in creator mode.

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