YouTube star and influencer Noor Stars has recently launched her #macmaker lipstick with Mac Cosmetics and it’s screaming gen-z. For makeup artists and beauty influencers who are watching this, get your purses ready for this exciting launch.
Noor Stars
Noor stars is known as an Iraqi YouTube phenomenon who has reached millions of followers across social media. On YouTube she has reached 19.6 million subscribers, on Instagram she has 13.2 million, and on TikTok, Noor has 8.2 million.
It is safe to say, Noor is definitely an influencer who is making waves in the industry as she focuses on creating content on beauty, comedy skits, lifestyle vlogs, and more. Building her name in the Middle East and working on a number of projects with different brands, she has made it as Arab woman of the year 2022 and the 1st female YouTube in MENA to hit huge numbers.
It was only a matter of time before Noor launched her own product but what better way to launch a beauty product under one of the most reputable names in the industry, MAC Cosmetics?
Limited Edition
The limited-edition lipstick by Noor Stars is bright and beautiful with a mix of bold and colourful hues. Signed with her name on the lipstick tube, the colour itself is a signature warm dusty rose matte shade, exclusively created by Noor herself. If you are a fan of Noor Stars, then it would be further interesting to know that Noor Stars made sure the colour suited her style for fans to follow, as well as a colour that everyone would love.
If you are wondering what other products go with the lipstick shade, click on the official website and see the different looks for inspiration. Some of the products shown on the site are also trending products on TikTok, catering to all the digital creators and social media users in this current, digital age.
The Event
This is a massive launch for the influencer as MAC cosmetics is a world-renowned makeup brand used by famous makeup artists, celebrities, on the runway, and more. The limited-edition lipstick shows off the Middle Eastern creators and puts influencers as important as celebrities.
To celebrate the lipstick, media, press, publishers, and influencers attended the launch yesterday. In attendance were the Fahmi twin sisters, Rawan and Rayan, Sarah Dundaraway, Melissa Mouzannar, Sarah Malas, Lana Mohd, Leen, Kareem Al-Sharif, Dalia Hammoud, Rawan Dash, Ines Sebiane, Fatima Wasmin, and others.
A big screen showcased the trailer for the lipstick with Noor Stars applying the colour in several different looks. Small stands were placed around the venue showing off some of the products, and a make-up area, seating area, and a DJ. Everyone was busy taking pictures and videos with the star and showing their followers the lipstick shade.
Marketing Boost
With so many influencers in attendance who were invited and who Noor Stars knows personally from working in the industry that she does, the product was endorsed by millions. This event was not only a huge success for the influencer to show what she has produced and the brand she is working with, but it also was a great marketing tool to sell the lipstick.
The videos that influencers and media have created on social will now tempt many who may not be following Noor to now follow her journey and also purchase the limited-edition lipstick.
What do you think of the limited edition Noor Star x MAC Cosmetics lipstick? Share your thoughts with us by tweeting us @itpliveme.
Stay updated on all of our latest news on the ITP Live website by subscribing to our Newsletter below.