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Influence is like a powerful tide, shaping our choices and beliefs in countless ways. It can emerge from a friend’s heartfelt recommendation, the unwritten rules of society, or even the mesmerizing presence of captivating celebrities and thought leaders.
In today’s digital era, the rise of online influencers has taken this power to unprecedented heights. The internet has become a stage where anyone, from any corner of the world, can sway opinions and inspire others through the content they share on social media. These digital trailblazers can influence fashion choices, advocacy for important causes, and even the products people choose to embrace. It’s no wonder that becoming an influencer has become a highly sought-after and potentially lucrative career aspiration, especially among the younger generation.
However, this new breed of influencers is distinct from their predecessors. They possess unique qualities that set them apart, and certain personality types may be particularly well-suited to harnessing the power of internet fame to influence others.
What Are The 16 Types Of Personalities?
- Architect – INTJ-A / INTJ-T
- Logician – INTP-A / INTP-T
- Commander – ENTJ-A / ENTJ-T
- Debater – ENTP-A / ENTP-T
- Advocate – INFJ-A / INFJ-T
- Mediator INFP-A / INFP-T
- Protagonist – ENFJ-A / ENFJ-T
- Campaigner – ENFP-A / ENFP-T
- Logistician – ISTJ-A / ISTJ-T
- Defender – ISFJ-A / ISFJ-T
- Executive – ESTJ-A / ESTJ-T
- Consul – ESFJ-A / ESFJ-T
- Virtuoso – ISTP-A / ISTP-T
- Adventurer – ISFP-A / ISFP-T
- Entrepreneur – ESTP-A / ESTP-T
- Entertainer – ESFP-A / ESFP-T
Take your FREE personality here
Tip: Take the test at least once a year, because no matter how perfect or flawed we think we are, we keep changing and so do our personalities…
Extraverted individuals, with their engaging and outgoing nature, have always held the keys to leadership and influence. Today’s social media influencers may find solace behind their screens, but their impact hinges on their social skills and ability to connect with their followers. It’s no surprise that extroverted personalities are more likely to consider themselves influential.
Public Speaking Isn’t A Problem Here 🎤
Among the most influential personalities are the confident Commanders (ENTJs), the pragmatic Executives (ESTJs), and the enterprising Entrepreneurs (ESTPs).
Kris Jenner is an Executive (ESTJ)
Speaking in front of a large audience is another vital skill for influencers, and it naturally comes more easily to extroverts than introverts. The personalities most at ease with public speaking are the Debaters (ENTPs) Commanders, and Entrepreneurs.
Entrepreneurs also top the list when it comes to speaking in front of strangers—an essential trait in the vast world of the internet, which is teeming with both real people and bots.
You’ve Got To Be Socially Savvy 📱
Given that today’s influencers heavily rely on social media, it’s no surprise that they need to be socially savvy. To be influential influencers, they must be well-versed in the latest social media trends and can create their own. The personalities most likely to log onto social media multiple times a day are the enterprising Entrepreneurs, the caring Consuls (ESFJs), and the passionate Campaigners (ENFPs).
Khloe Kardashian is an ESFJ – A Consul
However, there’s a difference between being a silent observer and actively sharing with the world, a distinction that influencers must embrace. The personalities most likely to post publicly more than once a week include Entrepreneurs, Entertainers (ESFPs), and Campaigners.
Are You Thick-Skinned? 💪
Facing criticism and backlash is an inevitable part of being influential, especially in the era of constant notifications and online bullies. Influencers must possess a resilient spirit and develop a thick skin when confronted with naysayers. Assertive personalities tend to handle criticism better, displaying the confidence to bounce back from negative messages or comment sections. Unlike their Turbulent counterparts, Assertive individuals are more likely to try again after facing rejection rather than giving up—a valuable trait in the face of “cancel culture.”
Some personalities take it even further by seeking constructive criticism. Commanders, Debaters, and Entrepreneurs are the types most inclined to ask for feedback. Among them, Entrepreneurs are also the most likely to apply the suggestions they receive—an essential move for influencers who wish to maintain their connection with their fan base even after making mistakes.
Riri is an ISFP – A true Adventurer
In the era of the internet and social media, anyone can experience their fifteen minutes of fame. For successful influencers, those fifteen minutes can extend into a full-fledged career in the public eye. To thrive in this role, one must embrace the pursuit of fame and the sacrifices it entails. Influencers are the face of their brand, and their photos, videos, and blog content often revolve around their personal lives.
Extraverted personalities, especially Entrepreneurs, Entertainers, and Debaters, are more likely to feel excitement at the prospect of fame. Similarly, Extraverts are more willing to sacrifice privacy for fame compared to Introverts. Commanders, Entrepreneurs, and Executives are the most open to relinquishing their privacy.
Matt LeBlanc aka Joey Tribbiani is an Entrepreneur (ESTP)
Who Can Make The Most Money? 💸
A business mindset is crucial for those aspiring to become full-time influencers. Being an influencer can be a legitimate path to financial success, and personalities with the Thinking trait, such as Entrepreneurs, Commanders, and Debaters, are less likely to view monetizing influence as wrong. Compared to their Feeling counterparts, these types may be more comfortable turning their influence into a profitable venture.
Kim Kardashian is an ISFJ – The Defender
Moreover, influencers must be adaptable and willing to explore nontraditional ways of earning income. The digital landscape is constantly evolving, and those at the forefront of influence must possess the ability to seize opportunities—a characteristic often associated with the Prospecting trait.
In conclusion, while anyone can wield influence and impact others, the modern definition of an influencer has given certain personality types an advantage. Entrepreneurs, particularly Assertive Entrepreneurs, possess many of the qualities necessary for success in this field. Assertive Debaters may also find themselves naturally adept at influencing others.
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