Dubai’s Mall of the Emirates has changed its logo and taken on a new brand identity, nearly 10 years after its prior rebranding.
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Mall of the Emirates rebrands
Majid Al Futtaim, the leading shopping malls, communities, retail, and leisure pioneer across the Middle East, has launched a transformational brand refresh of its flagship Mall of the Emirates in Dubai.
The new brand identity focuses on the human experience and is aimed at enhancing the mall’s appeal to visitors, according to Michelle Walsh, Senior Director of Marketing and Communications at Majid Al Futtaim.
Walsh explained to Arabian Business that the rebranding now offers “a personalized experience that can only be found at Mall of the Emirates due to the unique array of outstanding retail options, shopping rewards, convenience accessibility and digital services that transform the idea of a shopping mall into a personalized space of unfettered possibilities and unlimited discovery.”
As part of the campaign, the mall has refreshed its iconic logo, simplifying it for a new look.
The new campaign also highlights the innovative nature of the mall. The mall sets itself apart with its innovative and attentive services, which put the customer first. For example, the SHARE lifestyle rewards program rewards shoppers with industry-leading loyalty points, perks, and partner benefits, making every purchase at the mall instantly rewarding.
Additionally, the mall offers a variety of leisure and entertainment options, including the award-winning Ski Dubai indoor snow park and ski resort, which provides a unique and exciting experience for visitors of all ages.
Every experience at the newly rebranded Mall of the Emirates, big or small, transforms customers in some way. The brand refresh reaffirms Mall of the Emirates’ position as a leader in embracing the endless possibilities of the future, with a personalized customer experience at its core.
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