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5 TIPS TO IMPROVE STORYTELLING ON STORIES

Streamline the message you want to give your Instagram audience through these simple tips.

5 TIPS TO IMPROVE STORYTELLING ON STORIES

1) Build a storyboard

A great way to get started a streamlined story session is by using a storyboard to fully plan out your story before you even start on the design. If you’re wanting to promote a recent blog post, build a storyboard around several of your key tips or points that entice viewers to click through. Or you might put together a storyboard that showcases how to use your product or service.

Image Credit: Buffer.com

2) Stay within the lines

Your Instagram Stories have some pretty important lines and parameters you want to stick between as well.
The top and bottom areas of your story graphics are covered by your username and ways to interact with your story, respectively. You don’t want to include any pertinent information or design elements in these areas.

Image Credit: Agorapulse.com

3) Use your brand fonts and colors

Keep everything you create on brand. Even your Instagram Stories.
This means you want to have your brand kit ready to go with your color hex codes, your fonts, your logo and more.

Image Credit: Esquire.com 

4) Create design elements with symbols

Instagram Stories has five different font options to choose from: Classic, Modern, Neon, Typewriter, and Strong.
This means your letters and symbols have five different styles. If you take some of these letters and symbols, rotate them, and blow them up, you’ve got some pretty cool design elements to help spice up your Instagram Stories.

Image Credit: Buffer.com

5) Create branded highlight covers

If you want to save stories for longer than 24 hours, you can add them to various highlights at the top of your profile. There’s no limit to the number of highlights you can create, but only the most recently updated five will appear on your profile. Users will have to scroll to view the rest.

Image Credit: Easel.com

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