TikTok Live offers influencers the opportunity to interact with their followers in real-time. Interaction is, without a doubt, one of the fundamental aspects of engaging on social media. Therefore, all social media platforms are dedicated to creating elements and spaces within them that encourage users to interact with each other. Users on the platforms can conduct discussions with each other, send and receive content, and, most importantly, create content.
Live streaming is one of the best ways to interact with users on social media platforms like TikTok. The recent TikTok update, which has been rolling out over the past few months, will allow more TikTok users the option to add up to 5 guests to their Livestream. This feature increases the possibility of interaction within the app and among its users.
How does the TikTok Livestream work?
TikTok Livestream was introduced to users in July, initially allowing only one guest speaker to join the stream. The stream would then be viewable as a split-screen interaction between the two people. With the possibility of having more people on the Livestream, influencers can have panel discussions and collaborative sessions on the video-making app.
@tiktokcreators_malaysia You can now go LIVE with more guests via Multi-guest feature!
♬ original sound – TikTokCreators_Malaysia
TikTok Live is currently available to users with over 1000 followers. However, TikTok Live Guests will only be available to users with over 5000 followers. The Live option on the platform will be beneficial in building an internet community of users with similar interests. TikTok also has a live shopping feature which further makes the platform alluring to brands and businesses.
A way by which the Live feature can be useful today is through the ability to host discussions among influencers and spread awareness on particular topics. Running Q and As with followers and educating them on important issues can all be done effectively with the help of the new feature.
Even though some of TikTok’s users could access the five-guest streams since July, it is only being made available to all users now. According to TikTok, the new live feature “could offer new avenues for brands to present or preview their most recent products, facilitate creator collaborations, host fan Q&As, display various facets of the company, and more”. Influencers can make the best use of this feature to increase their engagement and following.
Are you a creator who wishes to interact with your followers? A live stream is the way to go. You will also be able to have fellow creators on the stream with you to make the conversation fun and more exciting!
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