YouTube has announced the launch of a new feature that allows eligible creators to share detailed channel and audience insights directly with advertisers and brand partners. This feature is designed to make brand collaboration more seamless and data-driven, while giving creators greater visibility and monetization opportunities.
Creator-Controlled Data Sharing
The new “Channel Insights Sharing” setting is available to creators enrolled in the YouTube Partner Program. It allows them to voluntarily share aggregated analytics with external parties, including brands and ad agencies. Creators can turn this setting on or off at any time via YouTube Studio, maintaining full control over their data.
What Advertisers Will See
When activated, the feature gives advertisers access to non-personal, high-level channel metrics such as views, watch time, likes, and comments. It also includes demographic data like age, gender, and geographic location of viewers. For those participating in YouTube’s affiliate or shopping programs, performance data from tagged products will also be shared.
Improving Brand Partnerships
YouTube says the feature aims to help advertisers discover creators whose audience aligns with their campaign goals. Insights shared through this tool will feed into the Creator Partnerships Hub, Google Ads Insights Finder, and other affiliated platforms. This is expected to help advertisers make more informed decisions while enabling creators to secure more relevant and valuable deals.
Privacy and Participation
Participation in this program is optional. Creators who choose not to enable the setting will still have their public-facing metrics visible, such as subscriber count and total views. YouTube emphasizes that no private or personally identifiable information will be shared, and creators can opt out at any time without penalty.
Participation in this program is optional. Creators who choose not to enable the setting will still have their public-facing metrics visible, such as subscriber count and total views. YouTube emphasizes that no private or personally identifiable information will be shared, and creators can opt out at any time without penalty.
Broader Ecosystem Support
This update is part of YouTube’s broader strategy to expand creator monetization tools. Future updates will introduce API access for agencies and influencer platforms, allowing for easier integration of creator data into partnership and campaign planning systems.
With this new feature, YouTube continues to position itself as a platform that not only supports creative expression but also enables professional growth. By bridging the gap between creators and brands through actionable insights, YouTube strengthens its role as a hub for digital influence, brand storytelling, and sustainable revenue generation.