Many people are searching for eco-friendly fashion brands online to help tackle the climate crisis and support brands with ethics and strong values. Researching and investing in sustainable clothing or sustainable products, will help you increase your knowledge of what is good for you and the planet, and what isn’t.
Be it leisurewear, boho, vintage, or elegant, green fashion is for everyone no matter their style. We have compiled a list of the homegrown brands that we believe are putting their best foot forward when it comes to being conscious of the environment.
The Giving Movement
The Giving Movement by Dominic Nowell-Barnes is a sustainable brand that’s popular amongst the new gen. TGM’s line is made with organic cotton, recycled nylon, polyesters, and spandex fabric to ensure that its long-lasting and looks trendy for years to come. Even their packaging is made from 100% recycled post-consumer polystyrene, polypropylene, and polyethylene.
The Giving Movement gives away $4 for every purchase done and has partnered with well-known names like Dubai Cares and Harmony House, a true bang for your buck.
Reemami
Reemami, the brand by Reem Al Banna, works to create some stellar contemporary looks while also being sustainable.
This luxurious clothing brand strives to reduce harm to the planet by GOTs certified cotton, organic denim, and repurposed fabrics. All of the prints and dye houses by this brand are environmentally friendly and ethically created. The dead stock accumulated is utilised elsewhere to stay true to the zero waste ideals.
Kaleidoscope by Mimi
Kaleidoscope by Mimi has the perfect mix of sustainable, trendy, and fashionable clothing for women of all shapes and sizes. It is all about global bohemia, carefree joie de vivre, and pleasure. An explosion of colours, comfort, pattern, and texture makes this brand ideal for everyday wear.
This sustainable brand is all about empowering ethics and social responsibility. It also gives back to the artisans and the community by sourcing eco-friendly, handcrafted raw materials.
OHOY Swim
This Scandinavian-born UAE-based swimwear brand is all about sustainability. The eco-friendly brand creates high-quality bikinis and one-piece swimsuits made from regenerated ocean plastic.
The smooth mix between Scandinavian simplicity and UAE desert is what OHOY Swim is all about. All of the manufacturing is done in small family-run factories in Sri Lanka and Portugal. Additionally, 1% of all sales go to the recovery of nets by volunteer divers.
Abadia
Celebrating culture through clothes come naturally to Abadia, which is why their line is eco-friendly and ethical, Abadia stands at the forefront of reimagining fashion creating timeless fashion.
The brand is known for its commitment to preserving the craftsmanship of the Arabian Peninsula. Instead of creating new materials, Abadia uses premium deadstock and end-of-roll remnants of the clothing industry to maximize scarce resources, and any fabric left over after cutting is used to make unique accessories, packaging, and toys.
Eurthlin
Eurthlin strives to show that veganism and sustainability are more than just a buzzword, and that vegan products are not inferior in quality.
The leather on the handbags is 100% vegan, made from their signature Saffiano textured PU and their high-quality grade, ultra-microfibre, synthetic vegan leather. All facemasks are made from organic cotton, and all home mailer pouches are compostable. Eurthlin is registered with The Vegan Society and PETA. Shopping at this brand ensures that you’re not only investing in your look, but also the environment.
Thaely
Creating from recycled materials is Thaely’s forte. They first started as a design exercise to find a solution to the ever-growing issue of plastic. The design for the sneakers was inspired by the classic basketball shoes from the 2000s and their patented ThaelyTex – fabric made from waste plastic bags, rPET – the fabric made from recycled PET plastic bottles, and recycled rubber for their soles have been a part of leading to the success of the brand.
They have recycled over 40,000 plastic bags and 48,000 plastic bottles into their products. Thaely has been stepping up to the plate with their awesome kicks.
Socks Apart
This Dubai-born sustainable brand is all about your feet looking snazzy while being comfortable. Each sock tells a different story. They are all about making sustainability fashionable with their socks made from purely organic cotton.
Be #ProudlyFoolish with your mismatched socks.
Joseph & Alexander
This family-run brand places sustainability at its core. With the belief that the ocean plays a large role in creating a happier planet, the leisurewear and swimwear at Joseph & Alexander are made with recycled plastic bottles, abandoned fishing nets, and landfill waste. They’ve got matching lines for mum and daughter, and dad and son.
Get this, their production line is fully ethical too, and this UAE-grown brand gives back 10% of annual profits to the Plastic Ocean Charity UK.
Glossy Lounge
The Dubai- based brand loungewear values creating pieces of clothing that are bound to last in your closet for life. Catering to people of all body shapes and sizes, ages, and lifestyles, the loungewear collection by Glossy Lounge is sure to be right up your alley.
The clothing line is created with full sustainability in mind. Only rPET fabric, GOTS-certified organic cotton and bamboo, along with upcycled materials like GRS-certified recycled polyester are used. From the zips to the mailer bags, everything at Glossy Lounge is sustainable and eco-friendly. This homegrown brand has partnered with Emirates Nature, which is a part of the World Wildlife Fund.