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In response to the success of their content in the app, TikTok has announced a new expansion of their Creativity Program, which offers top creators direct funding.
Tik Tok Creativity Program
The Creativity Program, the next development of TikTok’s Creator Fund, was first introduced with a select group of creators back in February and offered more opportunities for monetization for the app’s top creators. And as long as they reach the necessary engagement thresholds, anyone can now join.
You now have a new way to profit from your TikTok clips if you satisfy all of these requirements, though it is unclear exactly how much.
TikTok stated in its initial overview of the Creativity Program that payments are made based on “qualified views and RPM” rather than redirecting revenue from ads. The actual payout amounts are therefore currently impossible to calculate. They may never be fully transparent unless TikTok provides full transparency into these calculations (including these particular elements in your analytics for example).
This has been a major criticism of its Creator Fund, a predetermined fund that is distributed to creators based on the success of their videos. With a fixed amount, even if your video performance improves, your payout amounts will decline as more creators join in because there is less funding overall as more creators meet the requirements.
The Creativity Program aims to address this and provide more incentives. If the process is successful, it could be a more valuable and practical way to fund the app’s top stars.
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