This July, the campaign that is currently running is the #plasticfreejuly, promoting environmentally conscious living by cutting down on the use of plastic. Whether that means cutting down on the heavy use of plastic bottles or being aware of what makeup brands you purchase, influencers are able to get this message across faster than brand campaigns.
If you’re an influencer looking to use a voice for something good and wondering what you can do your next post on, then why not promote looking after mother nature and join in on the trending hashtag.
A page that is promoting a #plasticfree lifestyle is
Influencer, celebrity, social media personality, and entrepreneur Jamie Laing uploaded on his TikTok and podcast 4 days ago, ‘Some scary facts about plastic.’ One of the statistics that his guest shared with him when he asked “how many plastic water bottles are produced each year?” was “a million a minute.” It begs the question of what happens to our plastic water bottles when we purchase them in the scorching heat for a good deal, and where they end up going?
In an article published Wednesday 9th June 2010 by the United Arab Emirates Ministry of Climate Change & Environment, there is an interesting statistic shared. ‘Environmental and health studies reveal that plastic bags may be behind deaths of 50% of the camels in the UAE’ and with climate change increasing, more use of plastic bottles, bags, and more, unfortunately, this number may have risen.
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Since then, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, launched ‘Dubai Can’ to spread awareness of being a more sustainable city, and encourage residents and visitors to ditch single-use plastic bottles. These stations will allow you to take your own bottle, and re-fill free, fresh, cool water automatically without purchasing more plastic.
There are other ways you can promote sustainable initiatives on your social media by switching to sustainable fashion, glass bottles, cruelty-free, no plastic packaging, taking your own material bags when going food shopping, and more.
Tag us in your posts so we can see the amazing work you are doing by spreading the word, and making a difference using your voice and the power of social media.
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