With over 526K followers on Instagram, Sofia Jirau is out to inspire the world to accomplish their dreams and is the perfect advocate for it as she is fulfilled her dream. Being the first Victoria’s Secret model with Down Syndrome, the brand makes history with its diversity and inclusion highlighting the beauty in everyone.
The news has sparked awareness globally as the internet embraces a huge milestone in brands recognising and representing the disabled. 24-year-old Sofia expresses her emotions on an Instagram post writing ‘One day I dreamed it, I worked it and today it is a dream come true. I can finally tell you my big secret… I’m the first model with Victoria’s Secret Down syndrome! Thank you all for always supporting me in my projects. Thanks to @victoriassecret for seeing in me a model #SinLimites and being part of the Love Cloud Collection inclusion campaign. This is just the beginning, now it has been formed!’
Supporters have even turned to Twitter praising the brand and Latina model for the new campaign highlighting the shift towards inclusive marketing.
Victoria’s Secret’s first Down syndrome model says her next big dream is to work with designers in Europe and dance with JLo and Bad Bunny https://t.co/FVGjKSTbK1 pic.twitter.com/8nefYV0gwL
— Bloomberg Quicktake (@Quicktake) February 23, 2022
WHAT DOES THIS MEAN FOR INFLUENCER MARKETING AND FUTURE CAMPAIGNS?
Well, this opens up new doors, and creativity for Influencer Marketing agencies for campaign ideas that have already been there but not implemented. Incorporating inclusivity into a campaign should be natural and not forced to win the trust and loyalty of the public. Solving problems for everyone should be at the core of every brand campaign that is created and not just for a particular niche. That is what will make a strong and clear message, especially through Influencer Marketing.
What do you think of the new Victoria’s Secret campaign? Share your thoughts with us on Twitter @itpliveme or on our latest Instagram post.
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