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What you missed at Apple’s Scary Fast event 2023

Apple sets a new standard in performance and design with the next-gen MacBook Pro’s and M3 Chips

What you missed at Apple's Scary Fast event

Apple’s “Scary Fast” showcase has just concluded, unveiling a slew of new Macs powered by the latest iteration of the company’s in-house chip. Among the highlights of the event, the new MacBook Pro models stand out, along with the debut of Apple’s innovative M3 chips. Here’s a summary of the major announcements:

Apple’s MacBook Pro Refresh

The latest MacBook Pro retains its signature sleek design, featuring a custom alloy with 100% recycled aluminum. A remarkable addition is the space black color with a dark aluminum finish that’s resistant to fingerprints. Apple introduces two sizes: a 14-inch model starting at $1,599 and a 16-inch variant available for $2,499. These laptops run on the impressive MacOS Sonoma.

M3 Chip Lineup

Apple’s M3 chips are the stars of the show. The M3 is designed for students, entrepreneurs, and creators, promising a 60% performance boost compared to the 13-inch MacBook Pro with M1. It’s perfect for activities like 3D modeling and immersive gaming experiences.

What you missed at Apple's Scary Fast event

The M3 Pro, with its 12-core CPU, is targeted at users with advanced workflows, offering a significant upgrade in performance and graphics capabilities compared to its predecessor. The M3 Max takes it a step further with a massive 16-core CPU, catering to power users, and delivering a substantial boost in AI development and graphics-intensive tasks.

iMac Revamp

The 24-inch iMac receives an M3 upgrade, making it twice as fast as its M1-equipped predecessor. It boasts a vibrant 4.5K Retina display, Wi-Fi 6E support, and an improved 1080p webcam. The iMac comes in a spectrum of seven colors, but it’s worth noting that the accessories still use Lightning connectors. The prices start at $1,299 or $1,499, with preorders available now and shipping commencing on November 7th.

Entry-Level MacBook Pro

What you missed at Apple's Scary Fast event

Apple also introduces an entry-level MacBook Pro, replacing the 13-inch MacBook Pro with an M2 chip. This model offers 60% faster performance, starting at $1,599, but comes with limitations such as 8GB of RAM and a more limited color range.

Apple’s “Scary Fast” event showcased the company’s commitment to pushing the envelope in terms of processing power and design. With the new MacBook Pro models and the cutting-edge M3 chips, Apple continues to set the bar high for the tech industry. Whether you’re a creative professional, a student, or simply an Apple enthusiast, these new offerings promise to redefine your computing experience.

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