The esteemed colour consulting organisation – Pantone dictates what will be the colour of the year – every year. In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society as a whole. The introduction of the Pantone Color of the Year confirmed The Pantone Color Institute as the front-runner for all things colour-related.
In 2020 is was ‘Classic Blue’, in 2021 they declared ‘Ultimate Gray and Illuminating Yellow‘ as the colour of the year and as of yesterday, they announced ‘Very Peri’ as the colour of 2022.
This year’s Pantone Color of the Year 2022, PANTONE 17-3938 ‘Very Peri’, is a color that encourages courageous creativity and personal inventiveness.
How does the color of the year Influence Marketing trends?
The Pantone Color Institute studies colour trends throughout the year in order to decide on the next Pantone ‘Color of the Year’. They take into consideration all aspects of society: Fashion, Marketing, Social Media and even Politics. The hue chosen as Color of the Year has become increasingly influential in the vast world of design and brand marketing.
The first Color of the Year was selected back in 2000, but it wasn’t until 2007 that the colour trend forecasting took on a life of its own. Nowadays, when a new colour is announced, Pantone offers colour-lovers an array of inspirational products and colour combination palettes designed especially with the corresponding colour in mind.
Hundreds of brands take on the task of designing products with the Color of the Year. This reinforces the importance of how the Pantone colour trend forecast is important and influential.
In the last few years, the announcement of the new Color of the Year has had plenty of media coverage. Bloggers have written articles about how to use the colour, homemade producers have created products to sell, graphic designers have created social media templates … and that just skims the surface. Influencers have started getting aware of this trend as a ‘fact’ and are now trying to incorporate it in their pictures, and clothes.
How can you make the most out of this?
Obviously, we’re not implying that every picture of yours which goes up on social media has to be in the shade ‘Very Peri’. But incase you’re stuck in a creative block and don’t know where to start from, first – we suggest you make a mood board. And if you’re unsure of what colour to start with, Pantone’s Colour Of The Year 2022 should help kick start your creative process. It is also a very safe shade to play with – knowing you can always fall back upon it and in some way or the other, it’ll always be right!
If an esteemed organisation like Pantone declares it as the colour of the year, no-one usually second guesses it. That’s a pro-tip!
Some more places you can use this trend in:
- If you are an Influencer-ran clothing brand, you can design some garments in the shade ‘Very Peri’.
- Makeup brands could create a ‘Colour Of The Year 2022’ collection.
- Patisserie and dessert businesses can create some ‘Very Peri’ delicacies.
- Graphic designers that sell ready-to-use designs can create a ‘Colour Of The Year 2022’ templates or social media graphics.
- ‘Very Peri’ can be incorporated into homemade products and decorative prints.
- Influencer-ran merchandising companies can offer products in this shade.
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