Pomellato, the Milan-based maison celebrated for its colorful, artisanal jewelry designs, proudly announces Turkish actress and visual artist Hande Erçel as its latest Global Brand Ambassador. The collaboration marks a natural union of shared values creativity, self-expression, and the empowerment of women across cultures.
Hande Erçel: The Ideal Muse
Renowned for her elegant versatility both on-screen and in fashion, Hande Erçel brings a unique artistic perspective to the brand. In an official statement, Pomellato CEO Sabina Belli emphasized that Erçel “represents a new generation of creative voices who understand that true luxury lies in authenticity and freedom of expression”. Prior to her acting career, Erçel studied the arts highlighting her deep roots in creativity and design .
A Collaboration Rooted in Shared Values
Pomellato’s ethos emphasizes vibrant self-expression and female empowerment principles that resonate strongly with Erçel. “Wearing Pomellato feels like wearing art,” she shared, aligning perfectly with the brand’s vision of jewelry as wearable art. The partnership underscores Pomellato’s dedication to celebrating empowered femininity through its handcrafted designs.
The Nudo Collection: A Symbolic Choice
The announcement coincides with the debut of Pomellato’s latest chapter in its iconic Nudo collection, which celebrates 25 years of bold, minimalist elegance Hande Erçel’s affinity for the collection is evident her minimalist yet powerful red carpet appearances reflect the collection’s ethos of expressive restraint.
Future Plans & Campaign Highlights
As ambassador, Erçel will front Pomellato’s upcoming global campaign, spotlighting seasonal reinterpretations of the Nudo line, key Toi et Moi pieces, and select high‑jewelry creations. The partnership also supports Pomellato’s “for Women” initiatives, which champion women’s independence and achievement worldwide