Influencer marketing has proven to be one of the most effective ways for brands to promote their products. Every year there are new, creative ways to market using influencers. Here are our picks for the top 5 influencer marketing trends to look out for in 2021!
SHORT BUT IMPACTFUL VIDEO CONTENT
With the growing popularity of Tik Tok and the introduction of Instagram Reels, ‘short but sweet’ video content is something to look out for this year. Consumers are spending the majority of their time watching video content and it’s a great way to show them what your brand is all about.
Tip: DIY videos, quick tutorials, and outfit try-on’s are a great way to utilize this.
EMPHASIS ON PERFORMANCE-BASED DEALS
As brands and influencers seek out more long-term partnerships, clients will likely expect a certain amount of ‘sales’ or ‘clicks’ in order to continue the relationship. Performance-based deals are something to look out for this year.
Tip: study what kind of content has worked best in the past and go from there.
DEMAND FOR “AUTHENTICITY”
In recent years the trend has been that social media users are looking for influencers with a more “authentic” or “genuine” feel. Make sure to promote products or ideas that align with your brand and resonate with your audience!
DIVERSITY & INCLUSION
2020 was a significant year for diversity, inclusion, and accountability in various industries. Creating inclusive and diverse campaigns should be one of the key things brands take into account when approaching their marketing strategy in 2021.
MORE LOVE FOR MICRO AND NANO INFLUENCERS
While macro-influencers have massive followings, it is often the case that their followers aren’t as engaged as those of nano influencers. It has been found that nano-influencers generate higher user engagement on their content. Brands will likely be looking out for smaller influencers in the coming year.
Check out our previous piece on nano-influencers here.
