This FIFA22 episode by PlayStation Arabia is living proof that ‘Play Has No Limits’, as guest host Amr Nassouhy and Al Ain FC player, Andrija Radovanović, enjoy a FIFA 22 match in a real-world setting: the middle of the pitch at Al Ain FC’s state-of-the-art, 25,000 seat Hazza bin Zayed Stadium.
Amr and Andrija take to the virtual pitch in FIFA 22 – with the real pitch as the backdrop rather than from the comfort of their homes. The pair were given a set of physical challenges to further immerse themselves in the football experience. Even team selection was decided through real-life means, with Amr and Andrija competing to play as Al Ain in the video game by putting their skills to the test and seeing who can perform the most keepie ups.
Amr and Andrija enjoy the many unique features of FIFA 22, all-the-while showing off their own football skill by performing drills – like dribbling around cones whenever – they concede a goal. If a winner isn’t decided in the match, then the result goes down to real-life penalties in the iconic stadium.
Founded in 1968, Al Ain FC, affectionately known as ‘the Boss’, is recognized as the most dynamically successful club in the United Arab Emirates. The club has grown with the nation, and along the way has proven what hard work, dedication and team work can achieve. The football club’s success comprises of 12 Arabian League titles, 6 UAE President’s Cups, 4 Super Cups, 4 Federation Cups, 6 Arabian Gulf Cups ad 1 Arabian Gulf Club Cup. As of 2003, Al Ain FC became the first and only club to win the title of the Asian Football Confederation (AFC) Champions League.
‘Play Has No Limits’ expresses the brand’s spirit and commitment to the players worldwide that PlayStation will continue to push the limits and reset the expectation of what is possible in the gaming world. The tagline resonates with the brand’s constant drive to deliver new and exciting experiences, and the ambition that surrounds PlayStation.
