Profile:
Brooklyn and Bailey McKnight are two identical American YouTubers and social media personalities. The influential duo is video content creators “for all things considered fun”, specifically focusing on their daily lives and topics that they find can be “interesting” and relatable to their viewers. Both Brooklyn and Baily are no strangers when it comes to documenting their personal lives, interests, hobbies, fashion, and beauty as they have been vlogging since they were 13. The twins have been expanding their reach all across different social media platforms, having acquired 7 million YouTube subscribers and currently boasting 7.6 million followers on Instagram. The dynamic duo does have separate Twitter accounts, to give voice and personality to their individual characters they do drive their public image on other platforms as inseparable twin sisters. Current entrepreneurs and actively expanding their business ventures into the beauty and fashion sectors, the young influencers are only gaining in popularity.
Background:
Born and based in Texas, the influential twins started their YouTube career by initially appearing on their mum’s DIY hairstyle channel. As the public became invested to know more about the then-kid models they debuted their own channel, Brooklyn and Bailey, with the initial focus on all things related to teens. What makes the influencers so unique is not just their sweet-girl-next-door personas, but how they bring their followers with them through their coming-of-age journeys and influence viewers constantly by being transparent and relatable.
Work:
The sisters have done it all throughout their career; from being listed by Business Insider as one of the “13 up-and-coming YouTube stars you should be following”, to releasing their own music, (they were 2018 Shorty Award finalists) and launching their own mascara and clothing line (Lash Next Door) to finally introducing their skin-care line (Stay ITK). A prosperous career with an extensive background in digital creation, the documentation of their lives as teens to college students to wives continue to remain a success as the sisters continue to spread influential positivity and awareness on a platform that can be challenging