With a confident result of 13.8x offline ROI, 7.7 Million Snapchatters reached through Lenses
And 1,500x more consumer engagement than any other platform – Snapchat proves yet again, on how AR Lens can means sales. Especially when Influencers are promoting them.
The Story as narrated by Snapchat is, “Centrepoint partnered up with Snapchat during Ramadan 2021 in order to convey a message of hope to their customers and emphasize the importance of reconnecting with their loved ones during the unsual times.”
The solution (narrative) they provided, as per Snapchat is, “’Light Up Your Ramadan’ Snapchat campaign celebrated the start of the holy month with a highly engaging and interactive augmented reality experience that went viral amongst Centrepoint’s consumers. The campaign also had another exciting lens to celebrate the Eid gifting ritual showcasing the different gifting categories available at Centrepoint’s stores.”
The results far exceeded Centrepoint’s expectation, where 7.7M1 Snapchatters were reached through both Lenses who engaged with them for an average of 19 seconds. 1The campaign also drove a 13.9x1 offline ROI across Saudi Arabia, UAE and Kuwait with a 1,500x more consumer engagement generated than another platform throughout the campaign period.
This campaign, once again proves the importance of social media and the results it can gain through customized lenses.
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