We get it, it’s so much easier to put together a string of written articles (especially when you’re in the zone) as opposed to storyboarding, directing and editing a video…not to mention way cheaper. As a result you’ve been putting it off for the longest time. But you’ve realized that the online landscape is getting increasingly crowded, and with Facebook and Instagram constantly changing up their algorithms, it’s getting harder and harder to attain those views. And the very thing you’ve been putting off could be the key to breaking through all the barriers.
Here are 10 stats that prove it and hopefully will encourage you create more room for video in your budget:
1. 52% of marketing professionals name video as the type of content with the best Return On Investment (ROI)
2. Marketers who use video grow revenue 49% faster than non-video users
3. By 2018, video will take up 79% of consumer internet traffic
4. Including the word ‘video’ in an email subject line boosts open rates by 19%
5. 5% of people watch videos online everyday – probably higher
6. 92 percent of mobile video viewers share them with others…talk about organic reach
7. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos
8. No brainer, but the average user spends 88% more time on a website with video. Increased viewing time means an engaged following, an engaged following means mucho dollars
9. Positive impact on SEO – including a video on your landing page can make it 53% more likely to show up on page 1 of the respective results
10. Try this on for size, social videos generate 1200% more shares than text and images combined
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