The latest feature, “Apple Music TV” will now stream music videos for 24 hours. According to their announcement, it will essentially also include exclusive “new music videos and scheduled premiers, special curated music video blocks, chart countdowns and live shows and events”.
The new feature will be available to US residents through the Apple Music App as well as the Apple TV App.
With its premiere on October 19th, the launch featured a countdown on Apple Music with the top 100 frequently streamed songs in the U.S.
This Thursday, the service will wholeheartedly dedicate its platform to celebrate the upcoming release of Bruce Springsteen’s album Letter to You by featuring multiple music video blocks of his popular videos, a fan event livestream as well as an enlightening interview with the anchor of Apple Music’s radio station, Zane Lowe, revealed Variety based on the official announcement.
A variety of latest and exclusive music videos will be premiered every Friday at 12 p.m. ET/9 a.m. PT. This Friday, October 23rd, creative artists including Joji’s “777” music video and Saint Jhn’s “Gorgeous” music video will be premiered on the platform.
Moving forward with the launch of Apple Music TV clearly shows a natural evolution with Apple’s music streaming service. With the new streaming platform, users will further be able to discover an extensive collection of music videos.