Live shopping has already made it big in countries like China over the past few years. Now, Instagram has launched its own Live Shopping tool, giving their users to experience what Entrepreneurship is!
With Live Shopping on Instagram you can:
Image Credit: @instagram.com
Educate your audience –
Share recommendations and reviews, do product demos, and answer questions to help shoppers build confidence that this is the right product for them.
Showcase new products –
Live is the perfect way to share the latest and the greatest from your brand, with updates that drive real-time demand.
Collaborate with other creators –
Team up with other brands and creators for live streams that drive sales and show off product collaborations.
Who can use Instagram Live Shopping?
To broadcast an Instagram Live Shopping experience, you must be a U.S-based brand or creator with access to Instagram Checkout. To shop an Instagram Live Shopping experience, you just need to be a U.S. Instagram user in the mood to drop some coin. If neither of these describe you, hang tight: it’s likely this feature will be rolling out globally in the future.Â
How to set up Instagram Live Shopping?
Before you can start your Instagram Live Shopping stream, you should already have your Instagram Shop and product catalog set up. You can’t tag products if you don’t have products, after all. (We’re pretty sure that’s ecommerce rule number one.)
Reveal a new product or collection
Image Credit: @instagram.com
Making a big announcement is all the more exciting when it’s live. It gives the exclusive feeling of personal touch with your audience and as a business owner, you get to do it your way! If you’ve got a brand new product or collection that’s dropping, make an event of it by sharing all the details on a Live broadcast. You’ll be able to answer questions from fans, and really give the launch a personal touch, as you make a product available for sale for the first time.
For brands and creators with Checkout capabilities, Live Shopping on Instagram is one more ultra helpful ecommerce tool in your toolkit. Stock your virtual shelves and then get that broadcast going — your fans are waiting for you.
Manage your Instagram presence alongside your other social channels and save time using Hootsuite.
Let us know if you found this piece interesting and if you looking forward to this feature launch in the Middle East! How would this shake things for your buisness?Â