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Beyonce’s Newest Business Line!
Beyoncé is expanding her career and entering the hair care sector with her new product line, Cécred. Cécred, which will launch on Tuesday, February 20th, is inspired by her mother, Tina Knowles-Lawson, and will provide a wide range of products such as tools, oils, shampoos, vitamins, and brushes. Beyoncé’s desire to enter the beauty industry, offering her committed audience products that mix hair science and longstanding traditions, originates from her own health journey.
In an interview, the performer explained how her experiences inspired her to create the brand and its succeeding items. First, the name “Cécred” combines the last part of her name, “Cé,” and the word “sacred.”
Diagnosed With Psoriasis
Beyonce has been struggling with psoriasis for a long time now. Psoriasis is an autoimmune disease that causes patches of the skin to become “scaly and inflamed,” per a National Institute of Arthritis and Musculoskeletal and Skin Diseases report.
“The relationship we have with our hair is such a deeply personal journey.” “From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis — these moments have been sacred to me.”
A Common Unfortunate Pattern …
The 42-year-old mother is not the first celebrity who has spoken openly about her battle with the chronic disease. Kim Kardashian, LeAnn Rimes, Cara Delevingne, Cyndi Lauper, Lala Anthony, and Katie Lowes are among the celebrities who have admitted to suffering with psoriasis flare-ups.
Delevingne recalled an incident in which her entire body was covered in scaly patches.
“Psoriasis is an autoimmune condition, and I am sensitive. Kate [Moss] saw me before the Louis Vuitton presentation at 3 a.m., when I was being painted by people to cover the scabs,” she said.
In a letter published on Kourtney Kardashian’s wellness site Poosh, the designer of Skims revealed details about her psoriasis fight. Kim recalled watching her mother, Kris Jenner, try to hide her flare-ups with regular trips to the tanning salon.
“She had it in her scalp and all over her body, and I’d see it all the time and remember her going to the tanning salon to try and ease it,” Kim wrote. “Getting UV rays directly on the spots really helped my mom.”
“Even though I always grew up with my mom having psoriasis and hearing her talk about her struggle, I really had no idea what my life would be like dealing with an autoimmune disease myself,” she added.
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