Instagram has launched a new feature that allows users to share Spotify songs to their Stories with actual audio playback. This enhancement brings a more immersive music experience to the platform and marks a significant upgrade from the previous static sharing options.
Until now, Instagram users could share what they were listening to on Spotify through Stories, but the shared song would only display cover art and a link. With the new update, a short audio preview of the song now plays automatically within the Story itself. The update maintains the “Play on Spotify” button for full listening but adds an interactive audio element for more engaging content.
How It Works
To use the new feature, users simply tap the share button on a song in Spotify and select Instagram Stories. The song will appear in the Story with album artwork, title, and a brief clip of the music that plays when someone views the Story. This enables viewers to instantly hear what is being shared without leaving Instagram.
Why It Matters
This update aligns with the growing trend of audio-visual storytelling on social platforms. It provides a more seamless way for users to connect through music and offers content creators and artists a stronger tool for discovery and engagement. The change also brings Instagram closer to the music-first approach embraced by platforms like TikTok.
Impact for Creators and Brands
For musicians, influencers, and brands, this feature enhances how music can be used in campaigns and personal content. The addition of audio makes Stories more dynamic and increases the likelihood of audience interaction. It also provides a direct path for Spotify stream growth as users engage with music more naturally within the Instagram environment.
Availability
The feature is now rolling out globally to all users with the latest versions of the Spotify and Instagram apps. No additional settings or tools are required. Instagram’s integration with Spotify now offers users the ability to share songs with sound directly in Stories. This feature upgrade enhances storytelling and discovery across both platforms and opens new opportunities for more expressive, audio-driven content