Top 3 Tips For Marketing on Instagram
One big advantage that comes from the age of social media is using platforms to market brands.
Forget TV advertisements and spam emails, Instagram marketing is one of the most important methods in tapping into potential consumers. With many options from being able to tag and price products on selfies to making use of Instagram stories' popularity.
If this is the way to go for your brand, then here are some pointers that Instagram pout together to guide you in this journey.
There’s no harm in improving the way you to take pictures when you’re trying to build a brand. After all, that’s what the app is built upon – what is the most aesthetically pleasing feed to scroll through.
From using rule of thirds when taking pictures to experimenting with lighting, there are a few things to keep an eye out for.
You can see the full list from Instagram here.
Holiday Content Calendar
Instagram also put together a holiday calender template that can help you plan out the steps to your campaign.
This tells you the date, theme, format, visual, and caption for every step of the campaign from day one. This way you won’t get lost halfway and lose track of what you’re really trying to sell.
The template can be downloaded here.
How to sell products using the platform
Lastly, Instagram provided some tips on the best ways for brands to sell products using the platform.
This includes using creative tools like the countdown calendar when announcing the date the product goes on sale so your followers have something to look forward to. Using livestreams for Q&As with the customers and much more.
To read all about it, click here.
If you’re looking to expand beyond Instagram or use many other social media platforms, you can read about the social media trends of 2020 here.
What are your thoughts? Let us know in the comments below.
Written by Reem Makari. Image credits: Shutterstock.