Nike is saying 'Don't Do It'
For once Nike is saying 'Don't Do It.'
Friday evening, Nike posted a text-only video on its social media accounts with messaging encouraging people to "For once, Don't Do It," a play on the brand's iconic slogan that's recognized around the world.
The message reads:
"For once, Don't Do It. Don't pretend there's not a problem in America. Don't turn your back on racism. Don't accept innocent lives being taken from us. Don't make any more excuses. Don't think this doesn't affect you. Don't sit back and be silent. Don't think you can't be part of the change. Let's all be part of the change."
Nike's message comes just after George Floyd died in police custody in the US State of Minnesota.
Floyd's death has sparked outrage worldwide and has incited protests and rioting all over the US.
This isn't the first time the brand has been vocal about racism.
To mark the "Just Do It" slogan's 30th anniversary in 2018, Nike released an ad with Colin Kaepernick, the former San Francisco 49ers quarterback who kneeled in protest during the National Anthem for a preseason NFL game.
In this ad, Nike weighed in on protests during the National Anthem over racial injustice in the NFL, and the ad was preceded by Nike's "Equality" campaign. Launched in 2017, that campaign focused on how sports can break down barriers.
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