Snapchat Is Holding A Free Webinar For Marketers
When it comes to running a social media ad campaign, many brands are quick to prioritize Facebook and Instagram over other platforms. But if your goal is to tap into a younger demographic you shouldn’t forget about Snapchat.
Naturally, Snapchat understands the value it could potentially provide brands. And this is why it has decided to organize a few educational sessions for marketers and advertisers.
In the next few weeks, Snapchat will run webinars to help marketers understand the features of Snap Pixel and its eCommerce advertising options.
“Deep Dive on the Snap Pixel” is for advertisers looking to learn more about the Snap Pixel feature.
According to Snapchat the session will “… cover everything you need to know to power your eCommerce campaigns [on the platform]." This webinar will run on Weds, Sept 19 (10:00am - 10:30am PST) and Thurs, Sept 27 (10:00am - 10:30am PST).
The "eCommerce Advertising on Snapchat” webinar is for advertisers new to Snapchat, who want to learn more about their products. It will be held on Weds, Sept 26 (9:30am - 10:00am PST) and Thurs, Oct 4 (9:30am - 10:00am PST).
Should You Tune Into The Snapchat Webinar?
Snapchat is an app that is popular with a younger audience.
Therefore, if your marketing goals include reaching out to a teen demographic, it's worth doing some research to see if it could be a useful platform for your brand.
According to Social Media Today "If you can get it right, Snapchat can most definitely be a valuable ad option – but getting it right isn’t easy, definitely not as easy as running a Facebook and Instagram feed campaign. As such, these webinars could be of significant value."
It might not be right for every brand, but the webinar is worth checking out if you're looking to tap into a teenage audience.
What are your thoughts? Let us know in the comments below.
Written by Doa'a El Khouly. Image credit: Shutterstock.