Undoubtedly, Instagram’s effect in changing and informing consumer behavior (particularly of the Gen-Z and millenial demographic) is significant.
In a visual age where social media is everything, it’s no wonder that the meteoric rise of the ‘Insta’ Plant has changed the plant and gardening industry in a truly unprecedented way.
It’s almost impossible to scroll through your feed now without coming across an Instagrammer who takes pride in his/her house plants. Gen-Z and millenials have now started treating their house plants as the kids they can afford.
Whether it’s a succulent on a coffee table next to an aesthetically pleasing cappuccino or a ‘String of Hearts’ plant, the gorgeous vines that hang from the ceiling or walls, our generation’s obsession with house plants presented an unexpected challenge to the very ‘old-school’ gardening industry.
Instagram friendly plants are big business. According to an article shared by The Guardian, Jane Perrone, a freelance writer who focuses on gardening and botany said, “Many plants which people see on Instagram take months to actually cultivate. It’s not an over-night process.”
Instagram has inspired a profound change in the tastes and likes of plant enthusiasts and the industry is still catching up.
Consequently, as the obsession with indoor plants continues to sky-rocket, naturally, the ‘Plantfluencer’ was born. Social media plant parents are the new rage and have indubitably played a huge role in shaping trends which have affected the plants which we buy.
According to the research, the number one indoor plant influencer is Darryl Cheng. Cheng has amassed over 450,000 followers with his friendly, accessible tone, and helpful answers to his followers’ questions.
In second place is @thepottedjungle, a “San Diego plantaholic with a love for all things green.”
According to our research, if you want to become a #Plantfluencer, you need a blend of indoor plant knowledge, interior design flair, and friendliness.
Are you already a plant-parent?
Let us know in the comments below!
