Instagram has introduced a significant update to its Live video feature, requiring users to have at least 1,000 followers and a public account in order to go Live. This change, implemented at the start of August, revises Instagram’s previous approach, where any user regardless of audience size or privacy setting could stream live video content.
User Notification and Implementation
Users who do not meet the new threshold are now seeing an in-app message that reads: “We changed requirements to use this feature. Only public accounts with 1,000 followers or more will be able to create live videos.” The update is being rolled out gradually but is already active for many users worldwide.
While Instagram has yet to issue an official explanation for the change, analysts point to several likely factors. These include reducing misuse of the Live tool, improving content quality, and lowering the platform’s infrastructure and moderation costs. The move is also seen as a way to ensure that Live content reaches meaningful audience sizes.
Industry Context and Comparisons
Instagram’s new policy places it in line with other major platforms like TikTok, which also requires 1,000 followers for livestreaming. In comparison, YouTube maintains a lower threshold of just 50 subscribers but enforces additional criteria such as age restrictions and good community standing.
Community Response
Reactions from creators have been mixed. While some larger accounts welcome the change as a way to preserve the integrity of Live content, smaller creators have expressed disappointment. Many argue that the new policy may restrict their ability to engage with followers and limit opportunities for organic growth through real-time interaction.
Instagram’s update reflects a shift toward more curated and secure content experiences. While it may limit access for smaller creators, the platform appears focused on prioritizing quality and audience engagement. Further details may follow as the policy rolls out globally.