Popular YouTube content creator, fashion enthusiast and avid coffee fanatic, Emma Chamberlain recently revealed the new and polished redesign of her passion project, ‘Chamberlain Coffee’. Not only does the teen vlogger mesh with her audience with her highly relatable content on YouTube, she also created her brand ‘Chamberlain Coffee’ to share the common love for coffee with her fans.
Coffee, being a huge part of Emma’s life and online brand, is essentially what makes Emma Chamberlain, Emma Chamberlain. For Emma, Coffee is more than just a drink, it’s a way to connect and a way to share moments.
“My love for coffee started when I was maybe 10. I used to go to coffee shops with my mom and get, literally, a latte that was just a bunch of foam and that was it. I was also going to cafes throughout my childhood with my dad, and it was just such a great memory”, Emma reveals in an interview with Refinery29.
Chamberlain Coffee before its iconic rebrand!
With a very saturated display of content on YouTube’s vast platform, Emma is a breath of fresh air as she stands out in her own unique way with her relaxed and entertaining videos including various cooking attempts, styling, thrifting adventures and hauls, vlogs and much more!
Carrying a very chic and neutral personality, ‘Chamberlain Coffee’ was originally launched by Emma in 2019. However, on September 27th, she revealed to her fellow coffee enthusiasts, the product of her company’s new rebranding venture!
“We realized down the line that there was a lack of personality in the brand. The product was great but we just said, “Let’s start over. We have a great product to back it up. Let’s make it the coffee brand of my dreams.” We also didn’t define ourselves based on what we were before.”, Emma expressed in Refinery29’s interview.
Chamberlain Coffee experienced a complete makeover, with the addition of both ground and whole bean preparation options as well as four new exciting coffee roast flavors! The new flavors come with interesting names assigned to signature characters including Early Bird (light roast), Careless Cat (half-caffeine, medium roast), Social Dog (medium roast) and Night Owl (dark roast).
Perfectly created to suit different moods, the coffee comes in whole bean bags, ground bags and even in steeped bags that come in a 10-pack. It also includes other fun merchandise including a tumbler, mug, mason jar, metal straws and a tote bag, all displaying the Chamberlain Coffee’s adorable characters! [ Available at ChamberlainCoffee.com ]
The new blend isn’t all that’s new! Chamberlain Coffee has been carefully crafted and brings life to the brand with a colorful and polished look!
Not only is Ms. Chamberlain’s Coffee supposedly great, her carefully crafted product is responsibly made with ethically sourced ingredients and packaged sustainably. According to Emma, “Coffee tastes better when it’s made responsibly and ethically.” With Chamberlain’s Coffee, you can enjoy every “sip, slurp and spill” while knowing what you’re consuming is organic.
