YouTube’s fan-favorite and Netflix’s ‘Work It’ Star, Liza Koshy took to Instagram recently to announce her exciting new makeup and skincare collection ‘One of One’, in collaboration with the clean beauty brand C’est Moi.
Liza’s social media presence initially took off on Vine, a popular platform appreciated for its short and humorous videos. Her loud and joyous personality along with her cheery smile always stole the spotlight as she continued to grow on YouTube, becoming popular for her content that is laced with humor.
The popular online personality is a passionate ambassador for the brand and has been vouching for C’est Moi for quite a while. The C’est Moi PR packages Liza received in the past had her easily falling in love with their smooth formula. Fast-forward to today, she has her own collection with them!
Liza has been creatively playing around with colorful makeup on her Instagram, showcasing the different looks she recreated on her lids. The products’ bright pigments and packaging instantly exude Liza’s fun and colorful personality. All of the products in her collection are also “Environmental Working Group verified” to ensure the total safety in terms of its consumption.
Koshy’s “personal favorite” from her ‘One of One’ collection, according to Allure is the ‘Give Em Face Mask Artist Kit’ which is a brightly colored multi-masking kit that includes a variety of four different paint-on masks.
A few other exciting items in her first exclusive collection include the ‘Think Twice Eyeliner Pencil’ that comes in three shades, a Shimmery Liquid Highlighter which according to Liza can be applied anywhere, a Shimmer Hydrafluid, which is directed towards skincare and must not be used like a regular beauty highlighter as it contains jojoba oil and hyaluronic acid. According to Liza, it’s a skincare product with a more “metaphorical shimmer”.
Furthermore, one of Liza’s goals was to bring in versatility which is exactly why her collection includes multi-purpose products including the ‘Face Balm Cleansing Duo’ that also doubles as a physical exfoliant and the ‘The Give Em Lip & Cheek Tinted Balm’ that works as a lip and cheek moisturizer.
“I think anybody who starts off as a creator online is kind of a control freak, and I’m so thankful to C’est Moi for allowing me to be hands-on, hands in, and hands rubbing every product,” Liza expressed to Allure. She continued, “The feel is ‘party of one’”.
Liza’s ‘One of One’ collection will officially launch on November 16, 2020. It will also be available for presale on cestmoi.com.
