Putting personality into your content can make or break if you’re a blogger or an influencer. The distinction has a lot to do with how much you pour yourself into the content.
Bloggers are:
Bloggers predominantly and share their journey to reach a larger audience. This means they already have an idea or narrative they wish to share and mostly is a solo journey. Usually, bloggers will blog their journeys differently from one another. By no means does this go to show that bloggers can’t be engaging or trustworthy. If you’re a blogger, your priority is the quality of your content rather than getting personal with your audience. Your form of interaction is through the content, not direct contact.
Mawadda is a Fashion Stylist by profession who blogs all of her outfits on her Instagram feed. She has a following of 133 Thousand followers from different parts of the Middle East and is mainly Fashion and Lifestyle focused. She takes her followers through a sartorial journey.
Influencers are:
Whilst an influencer would tweak the quality and adapt their content in a way that it is user friendly and easier for people to trust. Influencers focus on gaining their audiences trust by often sharing their personal opinions and taking their followers with them. This process of nurturing trust is what they keep on priority.
Salama is a ski-care business owner and an influencer who creates content around family and wellness. She has a carefully nurtured following of 1.1 Million followers with a very high engagement rate. Her audience loves her content because it is real and relatable. She often pours herself and shares her thoughts and opinions on certain social and personal issues.
With over 3 Billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in, there are countless digital natives, agencies, and businesses competing to share content. Many use the two terms “influencer” and “blogger” interchangeably, but they are completely different.
So, who would you prefer to follow on Instagram? Let us know by commenting below your view on this!
