The key lies in a simple answer – brand collaborations.
How does one get brand collaborations?
This is a step-by-step method of how to become a blogger, in any country.
- Define your brand.
- Know your tone of voice.
- Know your audience.
- Post consistently.
- Use hashtags and geotags.
- Try to grow your base in one country.
- Tag brands in your posts.
- Include contact information in your bio.
- Pitch paid sponsorships.
- Know your worth.
What types of collaborations can one do?
1. A Paid or Sponsored Partnership
These are sought-after agreements with a talent team of a brand or an agency. There is a set budget and a list of guidelines an Infleuncer must follow in order to take part in this collaboration. These generally have the ‘Paid Partnership’ tag above a picture or a hashtag #Ad in the bio.
How to spot this?
This is the easiest to spot because the influencer will try their best to highlight and promote the product or the brand. Often hashtags like #Paidpartnership, #Ad, #Collab will define these pictures.
2. A Barter Collaboration
These include posts that are curated by Influencers in exchange for an experience or product from the brand. These posts have the hashtags #Barter or #SuppliedBy.
How to spot this?
This one is tough to spot as not many Infleuncers mention to their audience if the deal is on barter basis. This collaboration takes place mainly with extremely big brands or with newly launched brands.
3. A Gifted Collaboration
A gifting collaboration does not mean that the Influencer is now obliged to post about the brand. In fact, if the Influencer thinks the product is not relevant to his/her brand, or that the product isn’t good enough, they may opt out of talking about it. If an Influencer does happen to use a product or service gifted to them (instead of re-gifting it) they ensure to credit the brand. These posts have the #Gifted, #NotSponsored or #NotACollab.
How to spot this?
This one is tough to spot as not many Influencers mention to their audience if the deal is on gifting basis as brands want to appear exclusive. Some Instagram stories may say #Gifted and if the same story is followed by a post – you’ll know it’s gifted.
4. A Sourced Collaboration
Sourcing is when brands ‘lend’ or ‘loan’ their products for a limited period of time and is given back to the agency once the shoot or event is over.
How to spot this?
The bio will mention the agency or brand it is sourced from, if not – you’ll see an Influencer wear it once, promote the brand and then never see it again.
Let us know if we were able to help you understand Influencer Management better! @itp.live
