Wondering what the hype is about?
Incase you’re wondering what is that hair treatment your friend at work gets, it’s called Keratin. Keratin is the name for the protein found naturally in hair strands that gives hair the strength and dexterity to maintain its shape. That is why many promote Keratin as the most important protein synonymous to hair care. It is very normal and easy to lose Keratin as time passes by, due to daily activities and aging. This is what gives you hair-fatigue. *a really cool term we came up with* As most rightly guess, majority marketing campaigns of hair-care brands are based around this!
But how does a Pristine sheep’s Wool *Cruelty-free*play a role in this process?
Hair-care brands uses Keratin to better the quality of your hair. ‘Juvexin’ is natural keratin patented by some labs. *patented – yeah, that fancy legal stuff* This blend consists of proteins and peptides while being chemical free. Going chemical free has been the biggest factor and reason to set it apart from the rest of its competitors in the market!
What is ‘Juvexin’?
Derived from Pristine sheep’s wool through an environmentally friendly process, Juvexin is found in only some products worldwide. Juvexin restores hair from the inside out, returning it to a more youthful state.
Influencers, wondering what the procedure is?
Method:
- This method involves using a hair resistant Shampoo and Conditioner first, to open the cuticles of the hair shaft.
- Once the cuticles are open, it makes it easier for the product to penetrate inside the hair.
- Juvexin is later applied in the form of a mask on the hair strands, away from the scalp. The product is blow dried into the hair.
- Once blow dried, the hair is straightened with the mask on. This is the part of the process that relaxes the hair.
- The resistant hair taming as a procedure particularly smoothness and straightens hair more.
- After straightening, the hair is washed with water and air-dried.
Benefits, you wonder?
- 85% softer, smoother & shinier
- Frizz free hair
- 90% more relaxed & manageable hair
- 75% restoration
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