Makeup retailer Morphe has cut its ties with YouTube Makeup Mogul Jeffree Star after weeks of public outcry from the online beauty community. Star has been accused of using racist and offensive language, as well as manipulating other creators and people close to him
In a Tweet which has now been shared over 30,000 times, Morphe issued a statement saying, “Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products.”
Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.
— Morphe (@MorpheBrushes) July 10, 2020
As of right now, Star’s products remain on the site, but a tweet from the Morphe account says that will change in “the coming weeks,” without giving a specific date.
Star’s relationship with Morphe was once a major source of income for the creator, who’s launched several lines with the company and become a face for its brand. A statement posted on Jeffree Star Cosmetic’s Instagram account stated the team was “shocked and extremely saddened by the decision” to part ways.
The YouTube beauty community has long been embroiled in drama of various kinds however given the recent events and especially during the #BLM movement, many companies have since adopted stricter policies in dealing with influencers and creators whose actions may be deemed as ‘questionable.’
“As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand,” the company said in a tweet.
Do you think more companies should follow this approach?
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