Ani Goulayan – founder of Vanity Makeup – has just released her new Brush Collection – which went live on February 10th. The Beauty influencer posted the announcement on her personal Instagram account – expressing her excitement to her 1.3 million follower audience.
Goulayan writes:
“Double ended face and nose sculpting brushes launching February 10th! These brushes took one year to make because of the custom handle, color, weight and brush hairs. The longest process was trying to find the perfect balance of hair types and mixtures to work best with a cream product. These brushes actually blend cream and liquid instead of soaking it in and wasting product. I’m so happy with these brushes and glad the hard work paid off. These luxe brushes have an angled applicator on one side and a super soft blender on the other side making sculpting super easy and simple! Once you use it with my buttery cream contour products, you can sculpt your face in minutes!! I can’t wait for the launch”- Ani Goulayan Instagram (@vanitymakeup).
This product release marks another successful achievement in the Vanity Makeup Founder’s journey:
Goulayan created her Instagram account [@vanitymakeup] in 2012 and used it as a portfolio to show-off her makeup looks – which included 15-second Glam makeovers.
“I would create a super dramatic eye at like three in the morning, and then take a close-up picture with a super cheap Canon camera. Then I’d upload it to my computer, edit the picture using Photoshop, and email it back to myself so I could post it” – Ani Goulayan to American Daily Post
Goulayan’s Glam Makeup posts went viral on the platform, earning her tens of thousands of new followers and the attention of A-list celebrities and other well-respected makeup artists in the industry. Due to her popularity online – the future CEO began teaching small makeup classes which eventually led to the opening of Vanity Makeup School in Los Angeles.
Goulayan – who is known for her contour – began building her own makeup line in parallel with growing her social media and teaching makeup masterclasses. In February 2020, Goulayan launched her first product – the ‘Sculpt and Glow Contour Palette’ under the Vanity Makeup brand. The product launch was a massive success and set a solid foundation for her future launches – including her most recent February 2021 brush release.
Goulayan’s success story is a huge inspiration for current beauty influencers dreaming of starting their own makeup brand. One big takeaway for beauty creators is that although success does take time, true talent is always noticed. Just ask Ani Goulayan.