Couple of days ago, Instagram launched a new ‘Add Yours’ sticker for Stories, which enables users to prompt others to respond to their Stories content, in order to create more engaging reply threads to Stories posts.
Social Media Expert – Andrew Hutchinson explains his persective on this. As you can see here, now, users can add the new ‘Add Yours’ sticker to their Stories frame, with the example using an ‘outfit of the day’ prompt, calling for followers to respond with their own #OOTD image.
When users respond, they’re added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all the other responses to the thread, building a response chain within Stories that can help prompt more engagement.
Which sounds a lot like TikTok’s Duet feature, which often sees many users adding to a Duet chain, creating long, interactive streams of content based on the original theme.
The engaging, community-based creativity of TikTok is a key element in its appeal, so it’s no surprise to see Instagram, once again, taking inspiration from its now key rival. But at the same time, it’s a bit much – Facebook’s repetition sometimes feels like it’s going too far to try and latch onto these usage trends.
Instagram had been testing the ‘Add Yours’ sticker with some users over the past month, but it’s now being rolled out to all users globally, on iOS and Android.
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