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5 Mobile Commerce Trends to Watch For in 2022

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5 Mobile Commerce Trends to Watch For in 2022

What is Mobile Commerce?

Mobile commerce, or m-commerce, is the buying and selling of goods and services on mobile devices like smartphones and tablets. These transactions can be done through a variety of mobile platforms, including web browsers, shopping apps, and social media channels.

Consumers have more access than ever to products on the go, enabling them to browse and make purchases from anywhere at any time. As mobile devices offer innovative ways to browse and buy online, consumers are opting for mobile shopping due to its speed and convenience.

Looking ahead, we’ve compiled the key trends that you need to know to ensure an effective mobile commerce strategy in 2022.

5 Mobile Commerce Trends to Watch For in 2022:

1. Seamless Shopping Experiences on Mobile Devices
2. Reaching Audiences Where They Are With Social Commerce
3. Connecting With Customers Across Channels Using Omni-channel Marketing
4. Empowering Audiences Through Personalization
5. Driving Foot Traffic Using Location-Based Marketing

Seamless Shopping Experiences on Mobile Devices

Consumers have officially made the jump from desktop to mobile, and with 67% of all e-commerce sales this year coming from mobile, shopping through smartphones and tablets is likely to expand from here on out. In order to drive sales and succeed in today’s world of commerce, customers must be able to shop from their mobile devices – and the experience needs to be as easy as it is enjoyable..

Reaching Audiences Where They Are With Social Commerce

Social media is booming. Every day, users are hopping on to stay connected and informed, and for businesses looking for new ways to attract customers, social media makes reaching consumers easier than ever.
For mobile-first generations like millennials and Gen Z, social media is often their first (and only) impression of a brand. Millennials and Gen Z regularly consume news and entertainment through social media, and shopping is no different. As these generations continue to be a driving force in global spending, capturing their attention will be key to building brand awareness and sustained growth for your business.

Single Image or Video Ads are especially effective for driving brand awareness and engagement. Brands can feature products or deals front and center, encouraging Snapchatters to swipe up and take immediate action, such as visit your website to make a purchase or add an item to their cart.

Story Ads are a series of 3-20 Single Image or Video Ads that live in Snapchat’s Discover section as branded tiles. Story Ads are highly effective for driving brand awareness, generating excitement around your brand or latest collection, and allow Snapchatters to swipe up and take action.

Collection Ads are made-for-commerce ads, specifically designed to help e-commerce brands drive sales. Collection Ads feature four tap-able tiles to showcase multiple products at once, giving Snapchatters a frictionless way to browse and buy.

Dynamic Product Ads help you create personalized ads for potential customers by leveraging your product catalog, the Snap Pixel, or your Mobile Measurement Partner. These ads are tailored to Snapchatters based on their previous engagement with your site or app. With Dynamic Ads, advertisers on Snapchat can automate ad creation while optimizing toward actions that matter most to your business, such as driving purchases online or in app.

• Connecting With Customers Across Channels Using Omnichannel Marketing

With so many available paths to purchase, omnichannel marketing supports brands in giving customers a consistent shopping experience across channels and devices. As more audiences make purchases through social media, it’s important for brands to focus marketing efforts where customers are already spending their time. With omnichannel marketing, advertisers can bridge the gap between online shopping and in-person retail, giving consumers more freedom in their preferences.

Ready to get your mobile strategy up and running? Get started today to learn how to grow your business and reach valuable, interested audiences on Snapchat.