Social media platform TikTok has joined hands with ITV, the short-video-sharing-platform is going to host exclusive content on the new Love Island TikTok page.
The collaboration will allow both organizations to create compelling and entertaining content inspired by the show and continue to engage their core young adult audience. In the three years after it launched in September 2016, TikTok had 500 million active users.
According to Standard.co.uk Richard Waterworth, TikTok General Manager U.K. said, “…We’re really excited to be supporting the 2020 series of Love Island which has iconic cultural TV status and see how the TikTok community uses their creativity to interpret the key moments through the various hashtag challenges.”
Love Island has launched a channel called love island on TikTok which is now live, and currently posting introduction videos from Love Island contestants from the upcoming season as a part of the partnership between the two.
You might not know that within three years after it launched in September 2016, TikTok had 500 million active users, which goes to show that ITV has made a point to make most of its growth as a platform.
Be sure to follow @loveisland on Tiktok to catch exclusive Love Island content.
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