Being one of the biggest rappers worldwide, Drake has decided to partner up with Caffeine in the life-stream wars.
As he has signed a “multi-year” agreement with the platform; however, Caffeine has declined to confirm the exact length of the partnership. Drake will have his own channel on Caffeine and his first act will be to bring the Ultimate Rap League (URL) to the platform.
URL is run by the co-founder, Troy Mitchell and URL is the biggest battle rap league in the United States and Drake is known to be a big fan of it. Ultimate Rap League is a battle rap where two MCs freestyle at each other back and forth.
The result is scored the same way a boxing match would be and whoever ears the most points or gets the biggest reaction out of the crowd will be announced the winner.
“I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible,” said Drake, according to The Verge.
“It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.”
Caffeine isn’t Drake’s first sip into the cup of livestreaming.
In March 2018, Drake as played Fortnite with Tyler “Ninja” Blevins, which managed to break the all-time views record for non-tournament streaming on Twitch at 635K concurrent viewers.
The live-streaming industry is growing up as Drake’s deal with Caffeine is just another sign of it. The details of the terms of the deal with Drake might be unclear but it shows that it’s worth a lot of money to Caffeine to keep the rapper on their platform.
“Caffeine is the perfect strategic partner for URL and the only one who can, with the press a single button, help us get this content to new audiences around the world for free,” said Mitchell.
Even though it’s not clear how often Drake will stream from his personal channel, Caffeine does confirm that Drake will pop in to stream whenever he wants to. Social media be ready, streamer Drizzy is coming to Caffeine.
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