The Bollywood actress and world superstar, Deepika Padukone have been announced as the latest brand ambassador for the French jewellery powerhouse, Carier. The star actress struck the carpet wearing an Indomptables De Cartier Panther and Zebra necklace wrapped around her waist at the BOF 500 gala during Paris Fashion Week.
The news was not yet made official at the time of the event although Deepika Padukone foreshadowed the new partnership in the most elegant fashion by wearing the piece made of yellow gold and black lacquer, set with tsavorite garnet, moonstone, and onyx.
“As an inspiring actress and committed philanthropist, Deepika embodies the Maison’s spirit and values of celebrating creativity, universality, and open-mindedness”, said in a statement by Arnaud Carrez, Cartier’s chief marketing officer.
What does Deepika Padukone’s new partnership mean to Cartier?
Cartier’s decision to name Deepika Padukone as its new ambassador opens doors for the jewellery house in the Indian market, both domestically and abroad. The newly announced partnership shows the French jewellery house’s committed ambitions to broaden its reach among Indian consumers and brand diversity far beyond European markets.
The brand will now be able to reach a more significant number of consumers while developing its brand image positively on a broader global scale. Signifying the importance of global powerhouses taking the means to broaden diversity and inclusivity for all its customers worldwide.
For a traditional European Maison, Cartier’s actions come at a time when public pressure for diversifying is at an all-time high. Racial equality, cultural diversity, sustainability, and transparency are factors consumers are increasingly looking for when evaluating the added value of their purchases when looking at the brand image. Deepika’s strong voice, influential transparency, activism, and cultural homage bring a new wave of values to Cartier, through bridging authentic influencing, tradition, and relatability with the world of fashion.
Deepika has been phenomenal in recent years, representing her country and people on multiple global platforms. Cartier’s partnership is not the first milestone for the Bollywood actress’s take on fashion as she was recently announced as the first Indian House Ambassador for Louis Vuitton through their Dauphine bag campaign.
Representation is an integral part of the film industry, and through brands and campaigns, actors are able to push the horizons of their community. Priyanka Chopra, actor, and entrepreneur is one of the first to venture into the global platform from India, shedding new light and global perspective on Indian beauty, talents, and representation. Priyanka and Deepika have worked together in movies and share an amicable relationship. The two actresses play a pivotal role in how India is perceived internationally and have been doing a commendable job representing their culture and traditions.
As we wait to see what Cartier and Deepika’s newly found partnership will bring to the world of fine jewellery and fashion, she truly has set the stage to show others it is possible for them to be represented in global powerhouses. We believe that Deepika as brand ambassador will bring prosperous growth and that there is no other person more ideal, elegant, and well-fitted for an elegant and sophisticated Maison as Cartier.
Stay tuned as this is a developing story, by subscribing to ITP Live’s newsletter below for further updates.