Posted inGlobalNews

Milan Fashion Week 2024: From Jeff Bezos To Pure Luxury

Milan Fashion Week, regarded as one of the world’s most renowned and influential fashion events, captivates the worldwide fashion community with breathtaking displays of creativity and flair


Menswear brands and Billionaires

Milan Fashion Week kicks off 2024 with menswear brands and billionaires. Even though we are just three days into the week-long affair, it has already dazzled the fashion world with knits, statement coats and an arsenal of celebrities who have descended upon the Italian city for their Fall/Winter 2024 collection runway shows.


Give it up for Gucci & DSquared2

Gucci kicked off the week with a runway show featuring striking monogram bags, regimented suiting, and tributes to the brand’s rich history, such as leather jackets, working shirts, and patterned sweaters.

Meanwhile, DSquared2 went full-on glam for their spectacular runway presentation, which featured rock star fashions and huge trapper-like hats, as well as conventional knits, leather blazers, and jeans.


One of the biggest benefits of visiting fashion week is discovering new brands. One of the new firms was ViaPiave33, co-founded by siblings Francesca and Alessandro Spaggiari and Elisa Bettella, which combines a modest luxury ethos with a sustainability bent. The brand offers minimalist outerwear, athleisure, and knitwear, as well as home decor and skincare.

Stone Island

Meanwhile, Stone Island debuted its first fashion show for a Berlin-inspired collection including metallic jackets set against a techno backdrop in a vast Milanese warehouse. Their logo is stunning—it features a north star-like cross encircled by a circle with their brand name. It is written on a black rectangular label that graces the side thigh of their silver metallic pants, and it captures an adventurous spirit, as well as wanderlust.


Massimo Giorgetti, the founder of MSGM, debuted their new collection at a metro station (Porta Venezia stop). The collection honors an urban design hero in Milan, Franco Albini, the architect who constructed Milan’s M1 metro line, which is celebrating its 60th anniversary this year. The collection is heavy on the color red, with abstract designs that resemble modular Milan subway shapes.


Jordanluca featured cutout hole sweaters, oversized coat hoods, and a blend of British and Italian style and culture, as the business was co-founded by designers Jordan Bowen from the United Kingdom and Luca Marchetto of Italy. The collection began with balloons, which were strewn across the seating area of their runway show, creating a joyful atmosphere.



The Fendi collection was exquisite and timeless, with knit tanks, wool, and kilts that added a modern spin to classic silhouettes. Guests in the show’s front row included Marco Mengoni, Winston Duke, and Kit Harington.

There were numerous celebrities, particularly K-pop stars. Gucci’s front row never fails to excite, with Idris Elba, Marc Fornè, Mayao, George Barnett, Nikolai von Bismarck, and Clement Chabernaud, among others.


Jeff Bezos x D&G

Jeff Bezos was photographed arriving at the Dolce&Gabbana party with his wife Lauren Sanchez, while K-pop artist Tael was seen at the K-Way fashion show.


The Prada event featured a number of high-profile guests, including Aespa singer Karina, Win Metawin, IU, Jay Park, and Gulf Kanawut, among others, who drew crowds outside the show.


Milan brought in the Street Style

So far, Milan’s greatest street style has included floor-length plaid coats, puffy jackets, and statement sweaters. And, as always with street style, the standouts were those who appeared to be just themselves. See down for more street style looks from Milan.


Stay updated on all of the latest news by subscribing to the ITP Live newsletter below and by clicking the push notifications.