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As the podcasting industry continues to grow, many major corporations such as Google, Meta, Spotify, and many more are optimizing their platforms to be able to host and distribute podcasts. The latest social platform to join the thriving podcasting space is LinkedIn. In this article, we will explore the benefits of LinkedIn Podcasts, and how you can use them to their advantage.
LinkedIn Podcasts
The social networking site for professionals has recently introduced a new feature that will excite business owners, entrepreneurs, and job seekers – LinkedIn Podcasts. This new feature allows users to start LinkedIn-branded podcasts to reach a larger audience and establish themselves as thought leaders in their industry.
LinkedIn Podcasts is an audio experience that enables users to discover and listen to podcasts directly on the LinkedIn platform. Users can browse and listen to podcasts that are relevant to their interests, follow their favorite hosts and episodes, and share them with their network. This feature is available both on desktop and mobile devices.
Benefits of Having A Podcast On LinkedIn
The benefits of LinkedIn Podcasts are numerous. For starters, podcasts are an excellent way to reach a broader audience on the platform. Audio content is growing in popularity. LinkedIn’s new feature is an opportunity for businesses and individuals to reach potential customers and industry peers who may not have discovered them otherwise. By creating a podcast series on LinkedIn, businesses and individuals can establish themselves as thought leaders in their industry, sharing their knowledge and expertise with others.
Podcasts also allow businesses and individuals to develop a more personal connection with their audience and connections on LinkedIn. Podcasts are an intimate medium, and listeners often feel like they are part of a conversation. By sharing stories and insights through a podcast, businesses and individuals can create a more personal connection with their audience and build trust.
Another benefit of LinkedIn Podcasts is that they are incredibly versatile. Podcasts can cover a wide range of topics, from industry news and trends to personal stories and experiences. They can be used to provide educational content, share interviews with experts, or showcase a business’s products or services. This versatility means endless possibilities exist for creating engaging and informative content that will resonate with listeners.
LinkedIn Podcast Academy
In order to help its users create and improve their podcast shows, LinkedIn launched “LinkedIn Podcast Academy” a 6-month pilot program designed to help foster the next generation of podcasting talent on its platform. The academy features over 19 shows that cover all aspects of launching, running, monetizing, and marketing a podcast.
Tips To Get Started
If you are looking to start a podcast show with LinkedIn, Here are some tips to get started:
- Identify your target audience and niche: Before creating a podcast, it is essential to identify your target audience and niche. This will help you to create content that is relevant and valuable to your listeners.
- Develop a content strategy: A content strategy is essential for creating a successful podcast. Consider what topics you want to cover, how often you want to release episodes, and how you will promote your podcast.
- Invest in quality equipment: The quality of your podcast will impact how listeners perceive your brand. Invest in quality equipment, such as a high-quality microphone, to ensure that your podcast sounds professional.
- Promote your podcast: Promoting your podcast is key to reaching a wider audience. Share your podcast on social media, on your website, and in your email signature. Encourage your listeners to leave reviews and share your podcast with their network.
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