‘To all those that said “an influencer could never have the business acumen to build a successful global brand” This one’s for you’ says influencer Diipa Khosla on her latest Instagram story post.
As a fashion and beauty icon, Diipa Khosla has worked her way up to now owning her own business and encouraging women empowerment through her social media. Being authentic with her journey, Diipa has been through it all. During her time at university studying Law, Diipa always knew she had a pure love for fashion and therefore reached out to numerous brands using social media who would collaborate with her. After working on her brand full-time and networking with people, Diipa has now been the face of many cover magazines, and beauty ads, and invited to the top and most prestigious fashion and beauty events around the world.
With a following of 1.7 million on her main channel, Instagram, Diipa has built up a brand called Inde Wild, promoting ‘a conscious beauty ecosystem’, ayurvedic medicine, and natural beauty with untouched images. Launched in October 2021, Diipa, along with her female-led team, has raised $3 million in seed funding led by So Gal Ventures to accelerate the growth and open up new opportunities for her ayurvedic-inspired brand.
Diipa said “I am so grateful to be sharing the news of our $3 million seed raise so quickly after launching. After our sellout success in North America and Europe, I am so excited to be bringing Inde Wild home to India this Spring… and cannot wait to reveal what we’re working on next!”
She continued “We spoke to a few of our angel investors, and noticed we already have a complex supply chain and we’re in three countries, We need enough runway to take on more global markets. That, and to get an A-plus team. We’re mainly going to be using these funds to take the global expansion further and then really go in on the best talent.”
From an influencer working with different brands to now creating her own brand and helping others through it, Diipa is a true inspiration to others. She shows what the power of influencer marketing can achieve for not only brands but for your self-brand and how it can lead to entrepreneurship and business opportunities in global markets.
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