Jimmy Donaldson, better known as MrBeast, has become the number one YouTube influencer after hitting 111M subscribers on YouTuber overtaking fellow YouTuber, PewDiePie.
Hitting 100M Subscribers
In true MrBeast style, he celebrated his 100 million followers, by giving away an island – yes, you heard that right, an island. He bought an island just to give it away by giving his subscribers different challenges to do. MrBeast and his team created an obstacle course replicating the popular Netflix show Squid Games, and another was on a “pirate ship.” The person who completes all the challenges wins the island. When we talk about letting your imagination run wild, you can take inspiration from MrBeast as his creative ideas are always “outside of the box.”
At only 24 years old, MrBeast made $54 million in 2021, with his net worth currently being $25 million, this is according to Forbes. Reportedly, the YouTuber megastar is the highest-paid influencer making $5 million USD a month.
Peak Time for MrBeast
MrBeast joined YouTube on the 20th of Feb, 2012 creating a small amount of traction on his videos. It was only in 2017 that he continued to push his content but this time working on unimaginable stunts and giving out money giveaways. From giving away small amounts of money to now giving away islands, who knows what MrBeast is capable of doing next.
Hitting 111,111,111M at 11:11 on 11/11
Some say it’s written in the stars; others say it’s a coincidence. MrBeast announced his subscriber count on Twitter by screenshotting part of his Chanel Analytics and showing his followers his Current subscribers count. The number was 111,111,111 with +4,803,580 added/new subscribers in the last 28 days, but it was his caption that made us believe in the universe and manifest. He wrote in capital letters ‘WHAT ARE THE ODDS I RANDOMLY OPEN YOUTUBE TO 111,111,111 SUBSCRIBERS AT EXACTLY 11:11 ON NOVEMBER 11TH???’
WHAT ARE THE ODDS I RANDOMLY OPEN YOUTUBE TO 111,111,111 SUBSCRIBERS AT EXACTLY 11:11 ON NOVEMBER 11th??? pic.twitter.com/jcIOlLfySi
— MrBeast (@MrBeast) November 12, 2022
How is MrBeast giving away millions?
The video ‘How I Gave Away $1,000,000,’ posted by the YouTuber explained the secrets to giving away such a huge amount of money. MrBeast told his followers how he works with companies who have helped him to donate large funds. Of course, he has also made his money through the YouTube platform itself, helping to keep MrBeast sustained as well as fuelling more stunts and more giveaways.
Tip: Start off small by approaching start-up companies to help sponsor your video, and build up the connections and content to gain more subscribers. More subscribers mean more business and more money.
Digital Recognition
MrBeast is now a global name with many people watching him online just like they would watch their tv shows or favourite series. With millions of views on his videos, recognition needs to be given for MrBeast’s work as well as for the social media platform on which he is able to upload high-quality long video content.
With the introduction of Instagram Reels, TikTok short video content, and YouTube Shorts, many people are creating shorter videos which are making it difficult to watch long-form content online. However, MrBeast has stayed consistent, ensuring his video content is engaging and click-baiting, and that is something difficult to do in this digital day and age where everything is much more fast-paced.
Becoming a YouTuber for a living
The key things to take away from MrBeast and his work is staying consistent and believing in your work. It didn’t happen overnight for the YouTuber but with hard work and creating a unique vision board/mood board as well as getting the right team, he has become a millionaire.
MrBeast explained it was difficult to show his family that he was able to make a living from being a YouTuber saying “Back then you would have to like have a f**king five-hour arguments 100 days in a row just to convince your mom that YouTube is a thing, you know, which you just don’t have to do anymore.” This isn’t how it is for everyone but it takes time to grow something into a success and there are so many tools on social media to help creators get the best and most out of their content.
Tip: Work smart, not hard. Don’t take this too literally as you should still work hard thinking of ideas that are different from the rest, however, as mentioned before, use the tools on the social media channel. Take time to explore what’s already there as chances are you have probably missed something that could be valuable to growing your page.
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