Empty places on cars in Dubai create awareness about the empty plates around the world.
During Ramadan, the month of fasting, many people noticed empty number plates on cars driving down the streets in Dubai, parked in malls, as well as parking lots across the city. There was a reason why this was happening and it involves the UAE Government Media Office doing it all for a cause as a PR stunt.
Every year, 800 million people suffer from hunger, and every year, the hungry go unnoticed by many. This year, to raise awareness about the millions of empty plates that often go unnoticed, the Mohammed Bin Rashid Al Maktoum Global Initiatives launched the “1 Billion Meals” campaign, to get 1 billion meals to underprivileged families across the Middle East, Africa, and South Asia.
The correlation between the car plates and food plates was to show how many people noticed the empty number plates on the road, but no one notices how many people aren’t fed each day.
The empty plates have drawn attention to the recently launched Most Noble Number Charity Auction where affluent audiences bid for unique number plates with the bid amounts helping to stop hunger with the funds raised. The number plate 8, sold for 35 million dirhams shows how much impact the PR stunt had on the community in the UAE. Every dirham raised in the auction means one meal will be provided to someone less fortunate.
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